8 eCommerce Marketing Strategies that Will Help Your Revenues

 Ecommerce is one of the foremost competitive industries online. Whether you propose to sell electronics, t-shirts, or collector’s edition chopsticks, you’ll find others doing an equivalent.

So, how does one get shoppers to click on your site and buy something from you rather than your competitors? the solution is thru an efficient eCommerce digital marketing strategy.

Here are eight eCommerce marketing tactics that get results and can help your online store improve its bottom line.

1. Fix Your Site!

All of your marketing efforts, which we’ll outline in a minute, are going to be for naught if visitors reach your site, and it’s a hot mess. It takes about 50 milliseconds, or 0.05 seconds, for visitors to make an initial opinion about your website.

The fact is that shoppers will judge your book by its cover, so how your site looks and functions matter an excellent deal. the simplest thanks to getting visitors to remain, and hopefully buy something is to possess a beautiful, responsive, secure, optimized, and functional website.

Cookie-cutter eCommerce sites are one option, but another choice that will help boost your digital marketing efforts may be a headless e-commerce model, which provides you more customization and style options.

2. Prioritize Content Marketing

Few consumers are impulse buyers anymore, even online. Most put a minimum of a touch little bit of research and thought into their options before hitting the “Buy” button. consistent with Google, quite half (53%) of shoppers always do research before they buy something. and lots of of these shoppers are reading content, learn digital marketing from the best university who has provided the best digital marketing course in Delhi 

Content like articles, infographics, videos, and pictures can educate potential customers about your product and your company. Customers need reassurance that the merchandise they're close to buying will suit their needs which you're a reputable company.

3. Enable Customer Reviews

One of the simplest ways you'll increase your eCommerce conversions is to enable product reviews on your website. If you would like proof that this is often effective, head over to Amazon.com and take a glance at a number of the top-selling items in each category. they need plenty of reviews!

Roughly 68% of consumers form an opinion by reading 1-6 online reviews. How does one get these for your site? Simple. An estimated 7 out of 10 consumers will leave a review if you only ask. Once you start populating your site with legitimate reviews, you’ll see your sales figures soar.

4. Use Social Media

If you’re not promoting your eCommerce site on social media, you’re missing a golden opportunity to spice up your results. consistent with Smart Insights, there are now quite 3.8 billion active social media users who spend a mean of two hours and 24 minutes every day browsing across up to eight channels and apps.

Leverage networks like Facebook and Instagram, where about two-thirds of users use their feed to seek out online shopping inspiration. rather than just posting product listings, engage together with your audience, and even offer limited-time discounts on social media pages.

5. Implement Paid Ads

You might think that paid ads aren’t in your budget. But if they produce a positive ROI, there’s no reason to not include them in your overall digital marketing strategy. the reality is that paid social media ads became incredibly affordable lately so that they are worth exploring.

Another popular strategy that eCommerce businesses use is that the Google Shopping ad platform. When a consumer searches for a product, like a “red velvet cat bed,” you'll your item shows up at the highest of the search results. this enables you to urge highly targeted traffic to your site and only buy ads presumably to get sales.

6. Personalize Your Message

If you’ve ever been on an internet site (think Amazon) that seems to understand what you would like once you want it, you recognize that this sort of personalization has become incredibly attractive. Sure, it’s invasive to some extent, but you're using available data about the customer’s behaviors and characteristics to serve recommendations and complementary products.

Gartner predicts that e-commerce companies who successfully handle personalization will boost profits by 15%. you'll personalize search results, offer a method finder, use geo-location targeting, and adjust your navigation to a visitor’s interests to extend results.

7. Try Referral Marketing

A powerful, yet underrated, method of e-commerce marketing is named referral marketing. There are several ways your company can get others to recommend its brand through virtual word-of-mouth.

The most common way is to supply some kind of financial incentive. Allow shoppers or other website owners to make a referral link that sends traffic to your website. If they refer sales, you'll reward them through discounts or cold cash. Once you’ve selected a referral program, make certain to feature a link within the footer of your site and sell on social media to realize some traction.


8. Leverage Retargeting Campaigns

One of the most important challenges that eCommerce companies face is keeping customers engaged throughout the buying process. handcart abandonment is an outrageous 75.6% globally, costing billions in lost revenue. you'll recoup a number of these potential losses through effective retargeting campaigns.

When a visitor leaves your site prematurely, you'll follow up with them, or retarget, in several ways. If they were signed in, send them a follow-up email and offer an incentive to finish the acquisition. Otherwise, you'll use a remarketing advertising campaign that will show them ads for your products on sites that participate within the Google ad network.

Need Help together with your E-Commerce Marketing Strategy?

Whether you’d wish to make changes to your current eCommerce website, if you would like to start out from scratch to create a replacement solution, or if you'd wish to explore ways to extend conversions, the Connection Model can help. We’ve been successful in implementing a spread of eCommerce digital marketing solutions for clients and welcome a conversation about your goals.