5 Email Marketing Tips That Drive Results

 These are the methods that are currently working.

In fact, the ideas we are close to share are equivalent ones we want to help one small business generate over $30,000.00 in revenue from their email campaign.

And helped another small business generate over $12,000.00 in revenue for his or her email marketing campaign.


So if you're able to send emails that really get opened, clicked, and converted into sales, you're within the right place.

Let’s dive right in!

5 Proven Effective Email Marketing Tips


Email Marketing Tip #1: Email New Subscribers Immediately

There is a little window of opportunity after someone joins your email list once they are excited and looking forward to the content you've got to share with them.

The best thing that you simply can do during this peak engagement period is to instantly deliver on the promise you made once they opted in.

Doing this has one powerful benefit: It sets expectations that when your company says it'll do something, it does quickly, with the digital marketing

This ultimately builds trust and brand loyalty.

Think of emailing your new subscribers such as you would with shipping times. most people hate waiting on things to be delivered.

In fact, a 2020 survey revealed that fast and free shipping was the foremost popular reason why people shop on Amazon.

So briefly, treat your new email subscribers like how Amazon treats their customers and delivers fast.

Now doing this manually whenever you get a replacement subscriber would be pretty tough to try to do and not very efficient, which brings us to a subsequent trip.

Email Marketing Tip #2: Use Email Automations
Email automation sends automatic, time or action-triggered emails to your subscribers.

The most common trigger being someone subscribing to an inventory like a newsletter, but there are plenty of other triggers also.

Here’s an inventory of 23 possible triggers:


This means that while you're sleeping or eating breakfast, automation is functioning for you to send emails automatically.

All of this will happen with no involvement needed from you.

The best part about email marketing automation is that you simply can create a series of emails to travel out over time.

Doing so can help move people from an easy subscriber to a paying customer.

Our three favorite automation to use are:


This automation includes the primary email that somebody receives once they join your email list and a series of other emails that help nurture them over time as we knowing email marketing works as a branding purpose or call to action there's no end of them, you'll learn into their digital marketing course.

Abandon cart automation


This automation focuses on driving repeat purchases from previous customers by sending new offers and products that solve their problems.


Our favorite email marketing platform for email automation is Active Campaign.

But other platforms like Mailchimp and Campaign Monitor offer automations also.

Email Marketing Tip #3: Use Text-Based Emails
We’ve all seen those emails that are beautifully designed with plenty of nice images and color.

You know, those you get from Wayfair or Chewy.


While they appear great, they don’t necessarily send the proper signals to your audience.

Here’s why…

The emails we care most about are those from our friends, family, and colleagues.

And those emails are usually not heavily designed.

In fact, they're typically standard text-based emails with bold or italicized fonts used every so often.

Yet, the emails that are typically designed tend to seem like advertisements.

If you don’t believe us, compare the emails in your Promotions tab in Gmail vs the emails in your primary tab.

It’s not a coincidence that the emails that appear as if promotions the foremost are filtered by Gmail as promotions.

So if you would like your emails to feel more personal and authentic, swap the planning for an easy , mostly text-based design.

Email Marketing Tip #4: Replace Generic CTA Copy
Read more.

Learn more.

Buy now.

Shop now.

These are the CTAs we’ve seen 1,000,000 times.

And because they're seen so often, they don’t do an honest job at enticing action from subscribers.

By using cliché CTA copy, you miss out on potential clicks and increasing your email open rate.

So here are three high-impact email marketing tips to make CTAs for your emails that your subscribers can’t help but click on.

Include an Audience Goal or Pain Point
The best-selling book the way to Win Friends & Influence People by Carnegie states that:

“The only way on Earth to influence people is to speak about what they need and show them the way to catch on .”

The same is true for your CTA copy.

The thing your audience cares about most is finding the answer to their problems or the trail to their goals.

Thus, incorporating them into your CTA copy can have amazing results.

Here’s an example from the corporate Casper.

Casper knows that one major goal of their audience is to stay their bed clean from dirt and spill.

So rather than choosing a generic CTA message like “Shop Now”, they used “Stay Clean”.

This appeals to their audience’s goal and provides them a path to accomplish it.

Just don’t overdo it and confirm the CTA copy you employ actually supports the general message of your email.

Make Your CTA Low-risk
Words like “Buy Now” require tons from your subscribers.

It asks them to plan to grab their MasterCard and pocket money before they even click to form it to your sales page, which may be a lot to ask.

Instead, try something more low-risk like “View Products”.

Even an easy change from “Sign Up” to “Sign Up For Free” can appear less risky.

Remember this, readers are more likely to require action on your CTA when it's low-risk.

Provide A Peek Into the longer term
Most people like better to know what's behind a door before they rehearse it.

For this reason, CTA copy like “Click Here” isn't the simplest thanks to getting someone to your website.

This is because it provides no indication of what happens next.

Instead, use action-oriented verbs and descriptive copy to foreshadow what the reader can expect.

Instead of “Get A Discount”, try “Get 30% Off”
Instead of “Click Here”, try “See All Services”
Instead of “Learn More”, try “Learn About Email Marketing”
A company that does an excellent job at giving their email subscribers a peek into the longer term with their CTA buttons is Handy.


Notice how every CTA is extremely descriptive and action-oriented.

Here’s a stimulating spin on the common “Buy Now” CTA that's descriptive and action-oriented.


Give these three tips an attempt to see how you'll transform your CTA copy and your results for higher click-through rates.

Email Marketing Tip #5: Re-Engage Or Remove
In email list building, the assumption that having an outsized list equates to success with email marketing is an age-old myth.

In reality, having an engaged list is more profitable than simply having an outsized one.

But what does one do with the subscribers who have verified and easily don’t open your emails anymore?

You send them re-engagement emails or most frequently referred to as a win-back campaign.

Why?

After receiving a re-engagement email, 45% of subscribers read future emails, consistent with Email Monks.

The best thing which will happen is that you simply extract those that are still interested and you even have the chance to get a couple of sales while you’re at it.

The absolute worst thing which will happen – you get to wash your list of inactive subscribers.

Cleaning your list results in four massive benefits:

Higher open rates
Higher click-through rates
Fewer spam reports
Reduced email platform costs thanks to the dimensions of your list
Here’s the way to re-engage or remove your subscribers.
Step 1: Create a segment of inactive subscribers who haven't opened your emails

This may look different counting on the sales cycle of your product or service.

But for most businesses, if someone has not opened your emails within the last 60 days, it’s likely time to send a re-engagement email.

Step 2: Create a win-back email automation

This will be an automation series of emails that nudge your inactive subscribers to open your emails.

We recommend the subsequent sequence for a win-back campaign: an incentive email, then a reminder email, and lastly, a “Before I Go” email.

Common subject lines include:


Step 3: Remove those subscribers who didn't engage together with your win-back campaign.

Remember, it’s less expensive to stay subscribers than to accumulate a replacement one.

We know we said that this is often a post of 5 email marketing tips, but we have a bonus tip for you.

Bonus Tip: Create Unique Email Segments
Subscribers aren't one size fits all.

They each have specific interests and attributes that make them unique.

So how does one send emails to each subscriber that's personal to their particular needs and interests?

The answer is thru proper email segmentation.

Segmentation is that the act of grouping subscribers by similar attributes, interests, or needs supported by customer data.

By sending emails to particular “segments” of your list, you'll confirm the emails are valuable to them.

Here are a couple of segmentation categories and examples to urge the creativity flowing:

Budget: Subscribers whose budget is over $2,000
Products or Service Interest: Subscribers who indicated an interest in email marketing
Engagement Level: Subscribers who opened any of your last 5 emails
Location: Subscribers who sleep in Atlanta
Purchase History: Subscribers who haven't purchased within the last 60 days
Order Value: Subscribers who spent quite $300
Gender: Subscribers who indicated they were male or female
The segment combinations you'll create are endless.

But the key to proper segmentation is to make a decision on which metrics are essential for your business and to gather that information.

For example, if you're a service company, knowing how soon someone will move forward, is probably going a metric you'd want to understand and segment your list by.

Or if you're an eCommerce company that has multiple products, knowing the category of products that your subscribers have an interest in is certainly a metric you'd want to understand and segment your email list by.

Segment your email list to make sure that the proper messages are sent to the proper people at the proper time.

Quick Recap
Well, there you've got it – brilliant email marketing tips you'll use to extend your open rates, click-through-rates, and sales.

To recap, today we discussed how to:

1. Email new subscribers immediately

There is a window of peak engagement when someone signs up for your email list.

And it's best to instantly deliver on the promise you made once they opted certain your newsletter or offer.

Doing this may set expectations that your company will follow through on its promises quickly.

2. Use Email Automations

Email automations are automatic, time or action-triggered emails that you simply send to your subscribers.

You can use email automations to make a series of emails, also referred to as a drip campaign or email sequence.

These are emails that send overtime to maneuver people from a subscriber to a customer.

3. Use Text-Based Emails

Most heavily designed emails are viewed as advertisements or promotions that really land within the Promotions tab on Gmail.

In comparison, the emails we receive from friends, family, and colleagues don’t have any design in the least and are simply text-based.

If you would like your emails to feel more personal and authentic, choose a mostly text-based email.

4. Replace Generic CTA Copy


CTA copy like read more, learn more, and buy now are extremely common and consequently often don’t spark action.

Alternatively, by including an audience goal or pain point, it makes your CTA low-risk.

5. Re-Engage or Remove

We know that having an engaged list is more profitable than simply having an outsized one.

Therefore, to re-engage the subscribers who are inactive, try employing a win-back campaign – a series of emails that nudge those that are still interested.