COVID-19 has created a replacement halo of importance around content marketing. Business is down and corporations simply do not have the budgets to spend on paid marketing. So, who can they address, during these times of distress? as we knowing Content marketing contain in digital marketing of course! Never before, has the facility of organic marketing been this profound. Organic marketing is that the new focus for organizations across the world because they realize that content, after all, still remains king.
A solid content marketing strategy plays a pivotal role in every business strategy to expand and communicate their products and services with the masses. Keeping this in mind, here are the highest 7 content marketing tips and trends to leverage this 2021, to assist your brand reach new heights:
1. the increase of content communities:
A content community aims at breaking the barrier between brands and other people. It acts as a bridge that fosters human, personal interaction between brands and their audience . an excellent example of this is often how Netflix creates their own troll accounts on YouTube and Twitter to ask inquiries to their audience and even ridicule their own content. Nykaa also features a thriving content community that brings together make-up and skincare enthusiasts together under one roof. Content communities significantly reduce your outreach cost, allow you to interact with thousands of individuals through funny, topical content, improve content promotion and tap into community trends daily. Community content marketing is certainly a top content marketing trend to seem out for!Here are the Hows and Whys of content communities for content marketing:
Start your own community:
Is your brand just starting out, and you’re trying to find interested folks? Start your own content community. this will get on Facebook, Pinterest, Twitter, or the other social media platform. Use this community to ask people and share insightful blogs and articles.
Content communities build loyalty: Picture a situation where your content community gets deleted on a social media platform. Awful, isn't it? don't be concerned. you'll bank on your army of loyal content community members to defend you and restart the conversation elsewhere. Use these communities to create camaraderie, loyalty, and powerful relationships.
Content communities ultimately drive traffic:
Imagine you've got 5,000 members as a part of your community. That’s 5000 more people rushing to your website whenever you launch something new or have interesting news to share. they're great drivers of organic traffic, thereby increasing your reach.
How we built a content community for Mini to drive app installs:
Mini may be a healthcare consulting app, through which patients can directly consult doctors through video, voice call, and text. Mini wanted to specialize in app installs and consultations specifically for pediatricians. They wanted to succeed in this goal by creating organic awareness among parents, the most target group.
To achieve this we developed a toddler care and child nutrition microsite with authoritative content to create trust around the app. We created an in-depth vaccination chart and food chart for infants, also as tools like a toddler BMI calculator.
We achieved:
700 app installs through organic traffic
Ranked for 500 organic keywords in Google
2. Demand for more visual content:
Let’s get real. Our attention spans have drastically dropped in recent years, and most folks prefer content that's visually stimulating and gets our endorphins running. Videos became the foremost consumed sort of content today, with streams running into the millions and billions of views every day! Thus videos are getting to play a really important role in driving engagement in 2021. Brands simply cannot stick with traditional written content. they need to transcend beyond and make active efforts to make both short videos like thumb stoppers and long-form visual content optimized with SEO to enable maximum content promotion. Video marketing for visual content may be a content marketing tip worth considering very seriously!
Here are some ways to bring make videos the focus of your content marketing strategy:
Get your intros right:
If a video doesn’t capture a user within the first 15 seconds, make certain that he/she isn't getting to watch the video fully. When it involves creating an excellent video, you absolutely got to nail the intro! the primary 15 seconds decide if your video is viral-worthy or not. Some ways you'll do that is by using hyperbole, dumping fascinating facts and numbers, jumping right into your content, and avoiding long-winding animations and logos.
Use YouTube smartly:
YouTube may be a slippery slope. Your videos can take years or get views or maybe but every week to the touch 1,000,000. One sure-shot trick to urge more views is to use the suggested video option that shows up when you’re uploading a video. While optimizing videos for SEO is completely important, tagging videos as suggested, and using catchy titles and descriptions goes an extended way.
Stick to a script:
Not all folks natural speakers. actually most folks fumble and bumble ahead of a camera. If you suffer from fear, simply record a neat script and practice till you nail it. Even the simplest YouTubers stick with a script.
3. Listening is that the new reading - Podcasts:
Apple had over 43 million episodes on its podcast in January 2021. And that’s only one platform. So you'll imagine what percentage of people around the world are taking note of podcasts a day. Podcasts became extremely popular due to their simple use! you'll hear anything of your choice while walking, cooking, driving to figure, and even in bed. Podcasts for meditation and news especially have gained tons of traction lately. Brands too got to hop on the bandwagon and leverage this content marketing trend to interact with new audiences. Brands can mention market updates, provide educational content and even stream interviews through podcasts. There’s room for therefore much opportunity for content promotion and content marketing through podcasts! It's one content marketing tip, you merely cannot ignore.
Here are some ways to leverage podcasts as a part of your content marketing plans:
SEO optimized podcasts:
Did you recognize that you simply can ever optimize your podcasts to extend rankings and searchability? you'll distribute podcasts as individual landing pages on your website and optimize titles, descriptions, and static content to drive enthusiastic listeners to your podcast.
Explore new content formats: Podcasts are often very interesting when done right because it allows you to explore a spread of formats while communicating with people. you'll have interviews, short stories, episode-based content, free vs paid content, etc. the alternatives are endless.
Provide valuable content:
People want to listen to what’s relevant to them. Hence choosing your podcast topic becomes vital. Include content that's fresh or topical. Keep listeners updated on the newest developments.
4. Personalised content marketing:
What does personalized marketing mean? It simply means catering to a person’s most individual self through your content. Personalization is going to be a really important aspect of your content marketing strategy this 2021, because, among the barrage of data available to a consumer, they need to attach and have interaction with content that basically hits home. So, how can brands create personalized content for better content promotion? How do they find out what each of their consumers like? It’s all a numbers pool at the top of the day. Personalization lies in data analysis and deciding, through numbers, what your consumer is engaging with the foremost. attempt to receive the maximum amount of information as you'll from your consumer, then accordingly, start observing trends and patterns to work out what they like and don’t like.
Here’s how you'll send personalized content to your audience:
Good old email marketing:
If there’s one evergreen content marketing trend, it's email marketing. It just never goes out of style! And it's here to drive traffic up your sleeve this 2021 too. Try different email styles. Use punch lines and minimalistic content that pushes users to travel straight to the CTA.
FOMO personalized marketing:
FOMO stands for fear of missing out. and makes are leveraging these very emotions to make personalized content. By showing people what has currently captured people’s attention, you'll instill curiosity and drive searches towards an equivalent. Smart copy with the proper keywords can help drive FOMO marketing.
Custom video messages:
Brands can use customized content in videos to assist reach bent people. for instance, if your company is getting to send a video message a few new products, confirm it comes from a really personal place, like your CEO directly addressing the audience. With the proper automation technology in situ, you'll achieve this in no time. Such is that the power of personalization.
5. Domination of Voice Search:
Have you ever talked to your phone asking to seek out “The best Italian restaurant around me”? you are not alone. All folks have asked Google and Alexa to try to do favors for us because it's just that straightforward, isn't it? Voice search has burgeoned like anything over the past year, and in 2021, there’s no sight of it happening the down-low. Voice search accounts for nearly 20% of all the search queries today. So, how can businesses tap into this? By creating content that's voice search-friendly. If you’re a healthcare provider, and someone searches for “Thyroid test around me”, confirm you show up. With properly optimized content, you'll certainly rank high on search engines for voice too. Voice search marketing is certainly one of the highest content marketing trends this 2021.
Here are some interesting facts to stay in mind when leveraging voice look for content marketing:
Focus on voice SEO:
Most voice search results show up from featured snippets, pieces of content that Google believes are the foremost relevant and accurate description of what you look for. Thus your voice search SEO is extremely important. determine how you'll make your answer better than the prevailing featured snippet, but using keywords that make your content visible.
Website SERP results should be high:
Voice search may be a combination of the many things that Google deems important and your website’s current ranking is one such factor. If your website features a good ranking and is well recognized with all SEO checkpoints in situ, your content will receive recognition on voice too. This how you layer and present content throughout your website features a huge impact on voice SEO.
Focus on FAQ pages for voice:
Does your website have a comprehensive FAQ page? If not, it is time to form one. FAQs are often a favorite among Google when it involves learning answers for voice searches, so confirm you answer every question possible concerning your content. Also, FAQs are picked up as featured snippets, which as you already know, is super voice-search friendly!
6. Diversification of content and content amplification:
People get tired of only one sort of content. We’re constantly trying to find content that engages us in several ways. Brands cannot still stick with one format of content. Brands must diversify their content, to satisfy their consumer needs. If you’re responsible for the content marketing strategy for a brand, you ought to try long-form blogs, short copy, podcasts, videos, thumb stoppers, interactive tools, infographics, pillar content, and more. There’s such a lot of scope in content marketing for content promotion and content amplification. All you would like to try to do is explore. Here are some content marketing tips to diversify your content:
Picture Perfect:
All folks love visual content. It's savvy, catches your eye, and keeps you hooked. Create attention-grabbing content for platforms like Instagram and Pinterest that have many followers around the world. They include topical posts, infographics, and even GIFs with succinct content that convey your message.
Deep dive into Q&A:
Quora may be a great platform for content marketing! There are gazillion questions you'll find on the platform that you simply can answer, thus spreading your expertise to several people directly. you'll create a brand account and even answer questions from there to create credibility.
Brochures and Ebooks:
If you would like to travel beyond blogs and pillars, take an attempt at creating brochures and Ebooks that aren't only comprehensive but also great assets to simply share across social media platforms. they're easily downloadable too. And in fact, they ought to always be optimized with the proper keywords!
Case Studies:
Case studies are an excellent thanks to connecting together with your customers and build trust among them. Remember, case studies got to be extremely detailed and as factual as possible. Back it with some images, surveys, graphs, and statistics to feature variety to your case study.
How we used Content Amplification for ZestMoney:
We wanted to succeed in bent an enormous potential audience of noncredit card users for his or her business with an outlook of ROI.
We aimed to significantly increase organic traffic to ZestMoney’s website and encourage more people to explore Zest’s no-cost EMI service to form their dream purchases, interest-free. We did in-depth keyword research and optimized all existing content with relevant keywords. We also created new product pages and in-depth no-cost EMI guides, and a user-centric blog that became one of the most important drivers of organic traffic.
We achieved:
- 12% increase in overall traffic in 2 months
- Non branded keyword positions between 1-2 up by 40%
- 1200+ additional keywords started ranking
- Site health and optimization increased by 35%
7. User-generated content(UGC)’s rising popularity:
User-generated content is content that's created by people, instead of by the brand itself. UGC marketing has one big advantage. it's extremely authentic and trustworthy because it's directly coming from the user himself. UGC marketing is essentially positive, creates a de-facto community, gives you free publicity, and attracts new users onboard due to its authenticity. Content marketers must specialize in creating the maximum amount of UGC possible. UGC marketing starts discussions online, resulting in higher engagement and visibility.
How are you able to use UGC in content marketing to drive results?
Reviews:
According to a study conducted by The Consumerist, over 70% of users check out reviews before buying a product. If you've got bad reviews, you’re certain some serious trouble. Good reviews act as vital UGC which will make or break your business. This 2021, garnering good reviews should get on your checklist!
Hashtag contests:
One way to urge more UGC is by creating quirky and fun hashtags on social media. Users can share statuses, photos, and more using your hashtag as a part of their captions. Branded hashtags build awareness about your brand and help set you aside from competitors too. While hashtags are extremely short-form content, they’re highly effective!
Gamification:
Here, users are basically asked to finish a group of tasks and are rewarded with a badge of accomplishment. you'll also offer special discounts, coupons and more. Swiggy does this all the time if you’ve noticed. Small steps inspire people to participate and have interaction, thus building your outreach and paving the thanks to a loyal customer base.
Content marketing has such a lot to supply and is true, one among the cornerstones of any successful business strategy. learn today digital marketing from dg royals institutions the best digital marketing institute in Delhi Your blog page can make or break your business. Aligning your content and SEO efforts within the right direction can do wonders for your brand. Content marketing will see exponential growth this 2021, and with these marketing trends and content marketing recommendations on board, it'll only reach new heights.
These are the highest 7 content marketing trends to observe out for 2021. If you haven’t leveraged them yet for your content promotion, what are you waiting for? Get started!
No comments:
Post a Comment