9 of the Most Important Metrics to Track in Google Analytics

 

You've likely heard of Google Analytics at some point. it is the incredibly comprehensive (and absolutely free) website analytics platform offered by Google to allow you to skills your site is performing. you are able to look at what percentage of visitors come to your website within a given period (i.e., day, week, month), what your hottest pages and blog posts are, pages from which users tend to exit most, and more, the info you have to enroll in the best institutions for their course make sure that institutions have to provide the best digital marketing course in Delhi.

With such a lot information in one place, it are often easy to become overwhelmed and unsure of what really matters. What are the foremost important metrics and statistics to concentrate to, and the way do they affect your bottom line in your digital marketing strategy?

Navigate to your own website's Google Analytics, and let's take a glance at the metrics that you simply should be tracking to work out how well your website is performing.

1. Page Views

Albeit one among the foremost basic metrics you'll check out , it also can hold tons useful . Your page views tell you ways many pages on your website are viewed within any given period. you'll also take a glance at Users (the number of individuals who have landed on your site) or Sessions (the number of unique visits users have made to your website; this may likely be higher because some users will hopefully come to your site quite once).

These basic stats allow you to skills many of us are viewing your site, how often, and the way many pages they're navigating to. While this is often the foremost general thanks to check site performance, it's still an honest indicator of your online audience.

2. Source

Checking your referral sources may be a good way to ascertain where your web traffic is coming from. There are four main categories: Organic, Social, Referral, and Direct. you'll see others crop up like Email or Paid counting on what percentage other sorts of digital marketing you employ .

Your Source Channels will allow you to know which categories are sending the foremost traffic your way, and if your social, email, or paid search efforts are paying off.

3. Average Session Duration

Your Average Session Duration is that the average amount of your time that a user spends on your website during a given session. (Remember, sessions are each individual visit to your website.) the upper this number, the more valuable the knowledge you've got on your website because people are eager to stay and browse around.

4. Average Time on Page

This number tells you the typical amount of your time people spend on a selected page on your website. this may assist you determine your hottest pages and blog posts, and what people are spending the foremost time reading or rummaging through on your website. Understanding your popular website content can assist you to make more pages and content that caters to what your audience wants.

5. Entrance Pages

This metric shows you which of them pages are the foremost popular initial landing pages when users make it to your website. Are they coming to your Home page most often? Blog posts? Your contact page or a sales page? this will assist you determine what's grabbing people's attention and drawing them into your website.

6. Exit Pages
On the other end of the spectrum, you've your Exit Pages. What pages are people leaving your site from most? Is it your sales page? Is there a reason for this? Perhaps your sales page isn't optimized to get conversions. Are people leaving your contact page before they're submitting your contact form? Maybe there's a mistake on your page or contact form that's keeping people from supplying you with their information. Pay close attention to popular exit pages to ascertain if there are any issues on those pages.

7. Bounce Rate

Your Bounce Rate is that the percentage of individuals who exit your website after only landing on and viewing one page. this suggests they didn't click around to any pages -- they landed on a page and subsequently left it.

This can be a symbol that your website isn't helpful or engaging, but this will even be a symbol that there wasn't anything off of the one page that grabbed a user's attention. you'll offset this by including internal links throughout your website to extend the prospect that users will click to look at other pages.

8. Behavior Flow

When you first see your website's behavior flow, you are going to require to exit out of it immediately. It certainly looks intimidating. But if you're taking the time to actually dive in, you are going to like this. It shows you the precise behaviors of individuals who have landed on your website. you'll see the page they entered your website on, also as every single page they accessed, in order, before eventually leaving your website.

This can be extremely helpful information. If the behavior flows are steadily short, i.e., only one, two, or three pages, then you recognize that you simply likely got to create more pages or increase the quantity of internal links on each page. If you've got for much longer behavior flows, you're probably doing something right. Take a glance at the order of pages people are getting to, confirm that you simply have enough links throughout your website that cause your sales/contact page and make any changes you would like to extend the navigation between pages on your site.

9. Site Speed

This is one among the foremost important metrics to understand about your website. If you've got a slow site, people are far more likely to exit out before their initial landing page has even loaded. you'll check your site speed with Google Analytics so you'll see the typical site speed, also as any issues you would like to repair to enhance your overall speed.

Understanding your website's metrics is important to possess a comprehensive idea of any potential issues you'll got to fix. If you are looking through your Google Analytics and not liking what you're seeing, contact us. We'd be happy to conduct an internet site and online presence audit to allow you to skills we will help your business improve online.