One of the most important new trends in digital marketing and lead capture is chatbot automation. we've covered the fundamentals on our blog as have many others. Now we would like to urge into some specifics on creating one among these together with your Facebook Page's messenger and turning it into a marketing funnel. this may help to get and nurture leads automatically so that you'll specialize in growing your business.Using a Facebook Messenger chatbot marketing strategy makes it easy for patrons to contact you, determine what they have to understand, and ultimately become customers. However, there are even more strategic ways to use this feature in your digital marketing.
What is a marketing funnel?
A marketing funnel maybe thanks to visualizing the buyer's journey. It starts with brand awareness, moves right down to interest, decision, and eventually action. When people first begin learning about your business and its products/services, they're brought into the notice section.
As they begin following your social media profiles and opting into your lead magnets, they begin moving down the funnel into interest. The decision-making revolves around comparing your business to competitors and truly reaching out for more information.
The bottom section of the funnel, action, is when someone finally decides to form a sale and become a customer. That's where you would like your results to ultimately be.
Your Facebook Messenger chatbot can assist you out with every single stage of your sales funnel, whether it's generating a lead, delivering the lead magnet, or maybe closing a purchase.
How can Facebook Messenger work together with your chatbot marketing strategy?
Chatbots are incredibly useful tools in digital marketing to assist generate leads and automate communication together with your audience. to urge started, you will need to make your chatbot. It's absolutely possible to try to do this directly through Facebook Messenger, but the better option is to utilize third-party software to assist build your chatbot.
You'll create your conversation trees, decide how you would like to utilize your chatbot and work your funnel into it. Here are a couple of alternative ways to make a marketing funnel together with your Facebook Messenger chatbot, learn about the chatbot, you need to learn once digital marketing finds the best institutions which have provided the best digital marketing course in Delhi, join them and get start your journey.
Top of the Funnel
The top of the funnel is where people are beginning to become conscious of and curious about your business. This consists of social media follows, browsing your website, and other similar actions.
While on your website, scrolling down a blog post or sales page, perhaps a popup or slide-in box appears with a lead magnet offer. you'll even include the embed directly within a webpage or blog post also.
This can range from something sort of a discount code for eCommerce businesses to an ebook for informational or service-based businesses. There are many various options for your lead magnet, so it is vital to think about what a fresh potential customer would have an interest in before creating something presumably to grab his or her attention.
You can then use your Facebook Messenger bot as that delivery system. Include a teaser about your lead magnet with the Send to Messenger call-to-action button embedded from Facebook.
Once someone clicks that button, it'll send them to a page that asks them to opt-in to receive messages from your business. this is often an incredibly powerful "in" for your business. It's even more powerful than an email address, as you now have this 1:1 direct communication line available.
You can also collect email addresses through your Facebook Messenger bot so that you've got both lines of communication to your potential customer. you would like to make certain you do not abuse this, though, or people will sour on your business and its marketing.
After you've received your opt-in, you'll deliver the lead magnet directly through your Facebook Messenger bot to stay communication seamless.
Middle of the Funnel
After potential customers have received their lead magnet, your business now has the chance to continue messaging them, nurturing them along the way.
Again, you are doing not want to overdo this, or the user will cop-out, never to be heard from again. Instead, you would like to use this sparingly, but enough to supply value and stay top of mind.
For example, you'll follow up to ask how users liked their lead magnet. Include thumbs up and thumbs down options to stay their answers simple, and have ready-made responses from your chatbot. you'll also ask multiple-choice questions, send links for more information about your business, and send general engagement messages.
The fun part about employing a chatbot is that your message is far different than in an email. Your messages are going to be much shorter, a bit like a daily direct message to a lover. you do not send novels when messaging your friends, right? Well, maybe, counting on the context, but not whenever you message them.
You don't want to try to do that to your customers, either. Start by asking questions that are relevant to your industry in an attempt to qualify the lead. for instance, an internet design company could have their bot send a message asking what proportion a person/company's budget is for a replacement website. If their budget is just too low, you recognize that's not a professional lead.
Bottom of the Funnel
Last, but not least, you would like to urge your cause to take action! you would like them to buy! So what are you able to do after you've generated and qualified the cause to get them to truly take the leap and become a customer?
This is always the toughest part, and thus the littlest part of the funnel. Only a fraction of the people that become leads will actually find themselves making a sale. it is the nature of the beast.
Those who have already skilled the highest and middle sections of your funnel are primed and are almost able to buy. There are a couple of ways to try to do this. One option is to send a survey or questionnaire to work out if someone features a problem, then make your sales talk alongside their results. If your product/service fixes their problem, they could just be within the mood to shop for.
As an alternate, you'll tease your new products/services. you'll offer a free trial or discount code. Find how that completely primes your chat recipients and gets them within the mood to form a sale to unravel the matter that they are facing.
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